Article by the experts: Hema Sharma Datta et al.
In the field of beauty, health and wellness, interest is growing in the relationship between Ayurveda, anti-aging cosmeceuticals and the prevention of aging. Ayurveda has a long history dating back to the Indus Valley civilization and its anti-aging principles are the focus of current research. Contemporary consumers show a clear inclination towards the prevention of aging, which has driven demand for natural and wellness products aimed at 35-55 year olds, and even teenagers looking to delay the aging process. Ayurveda, an ancient medical tradition practiced in India, Sri Lanka and elsewhere in South Asia, brings a strong philosophical foundation and expertise in managing aging and improving skin health. Today, it is experiencing a renaissance in the preference for natural products, and has seen significant growth in Indian herbal research.
Ayurvedic cosmeceuticals, with roots in the Indus Valley civilization, have a rich and deep history. In ancient India, the use of cosmetics went beyond mere appearance; it was aimed at longevity and health. Beautification practices were advanced, and both men and women used a wide variety of cosmetics, adapting their choices according to the season. The basis of all these practices lay in the use of natural resources.
Ayurvedic literature describes skin care procedures that involved the use of herbs and other natural ingredients in various forms, such as oils, powders, herbal waters and packs. These were applied externally with different techniques depending on their temperature, duration and thickness, and had effects ranging from healing to anti-aging.
In terms of regulation, cosmeceuticals have no specific regulations in the European Union, the United States or Japan. In the EU, most are considered cosmetics, while in the United States, most are considered drugs and may not be approved by the FDA. In Japan, they are regulated as quasi-drugs. This poses challenges to government regulatory agencies, especially as new molecules of natural origin with biological properties are discovered.
Natural and organic cosmeceuticals are a fast growing segment in the health and wellness market. Ayurvedic cosmeceutical ingredients also play an important role in this market, offering anti-aging properties such as the ability to maintain youthfulness (Vayasthapana), enhance skin radiance (Varnya), promote deep healing (Vranaropana) and possess anti-inflammatory properties (Shothahara).
As the cosmeceutical market evolves, it is likely to see changes in government regulations and increased attention to product claims and safety. Cosmeceuticals, being hybrids between cosmetics and drugs, pose challenges in their classification and regulation.
In summary, this review offers valuable insight for both the cosmetic and personal care industry as well as for marketing experts and modern scientists. A number of trends are presented that could be investigated as promising approaches in the development of anti-aging cosmeceuticals. These products have the potential to delay, challenge and prevent the signs of skin aging, opening up new possibilities in skin care in the future.
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